A media advisory, like a press release, is designed to encourage reporters to cover an event or activity. It should always be very simple, no more than one page. It should be faxed out to reporters or editors three days before your event and followed up by a phone call the day before the event to make sure that the reporter or editor received it. The following SAMPLE MEDIA ADVISORY can be used to announce any occasion or event to the press - broadcasts, gatherings in homes the night of the broadcasts, or screenings on other occasions. Simply fill in the bracketed spaces with your own information. 

For more information contact: [Name, Phone # , Fax and/or email]
Date: [when you are writing the advisory]

On [date], at [time] [name of documentary(ies) or event] will be [broadcast/held] on [Channel xx] or at [location of event]. The documentaries(s) shown that evening, directed by Dorothy Fadiman, co-produced with PBS station KTEH-TV, are part of a trilogy:  FROM the BACK ALLEYS to the SUPREME COURT & BEYOND. 
These award-winning documentaries trace the history of abortion rights through the present day struggle, with personal stories from those whose lives have been affected by the emotional, legal and medical issues surrounding abortion.  Honors for films in the series include an Academy Award nomination, an Emmy, and the CPB Gold Medal (Best Short Documentary from the Corporation for Public Broadcasting). [Mention any celebrities or VIPs who will participate in your event, any other special features...] 

WHAT: name of the event or films being broadcast
WHEN: date and time of the broadcast or event
WHERE: location of the gathering, if it is an event 

Reporters wanting background information on the film, or on invited guests, general information on reproductive rights issues or about [your organization] should call - [your own individual or the organization's or the publicist's contact information - name/phone/fax/email]